Solomon Islands Chamber of Commerce and Industry and Facebook have launched a new social media campaign to celebrate and showcase local businesses
Through a partnership between Meta (formerly Facebook) and the Solomon Islands Chamber of Commerce and Industry (SICCI), a new social media campaign was launched on Monday 15 November to promote local businesses in the Solomon Islands, by sharing their stories of growth, resilience, and connectedness, with many highlighting their journeys through their use of digital technology.
The campaign, titled “Influence-shell” celebrates Solomons Islands local enterprise and their employees and showcases their diversity, adaptability, and innovation.
Over the coming weeks, the campaign will share the stories of 18 local businesses representing a range of sectors – how they first began, grew, and evolved; how they are using digital technology to further expand and build connections; and how they have adapted to stay resilient during the COVID-19 pandemic.
Natalina Hong, SICCI’s Chief Executive Officer said: “SICCI acknowledges the support of the [Meta] Facebook Partnership to its members and local businesses since June 2021.
“In its recent SICCI Survey, around eighty percent of respondents have a business Facebook page and the majority utilize the platform for customer interaction and boosting marketing and sales.
“The Influence-shell campaign under the partnership is fully supported by Meta [Facebook] to provide services for developing a campaign brand and a series of visually engaging profiles for SICCI members and their businesses. Businesses staying relevant and innovative especially online is key to recovery from the global pandemic.
“The shared vision for this Meta (Facebook) partnership is to establish a new way for SICCI to address our members’ needs.”
John Wopereis, Tongs Corporation’s Sales & Marketing Manager said: “The Facebook app has been a great tool for the sharing of knowledge and stories from the building industry. It was great to be involved in the Influen-shell campaign, and for us it was a good indication that we were taking the right direction with Tongs’ social media. Facebook has been a positive experience for us as not only are we offering a platform for the building industry to engage with people, but we are also building the knowledge of everyday Solomon Islanders on building materials they can trust which at the end of the day empowers them to build better.”
Michael Chan, Palm Sugar’s Manager said: “It is a privilege to be included in the Influence-shell campaign. Facebook is one of our main marketing tools which helps us reach our customers. It is one of the platforms that help build a strong relationship with our customers by informing them of the latest food menu. Also, through customer feedback, it helps us to improve our services by providing the best quality food at an affordable price.”
Nick McDonnell, Head of Policy for Pacific Islands and New Zealand from Meta (formerly Facebook) said: “We are very excited to be partnering with SICCI on the Influen-shell campaign. Every business has its own unique story to tell about its creation, growth, and connection with customers and community. In sharing some of these stories on social media, we hope that the Influen-shell campaign will help to inspire young or aspiring entrepreneurs and celebrate the diversity, creativity, and resilience of Solomon Islands businesses.”
The Influence-shell social media pages may be found here:
· https://www.facebook.com/influenshell.SolomonIslands
· https://www.instagram.com/influenshell.si/
Source: Solomon Star News.
Yours sincerely
Frank Short
