Marketing strategies to bring about wanted Direct Financial Investment (FDI) to the Solomon Islands
The Solomon Islands has been long affected by poor internet services but things are about to change with the soon to be introduced broadband services.
With improved and fast internet, the requirements of the Solomon Islands for direct financial investment (DFI) will be aided with, possibly, technical know-how, business generation and more employment chances.
I believe, however, that FDI investment will require the Solomon Islands to demonstrate political stability and security along with evidence of a stable legal and regulatory environment. Having a fully operational Independent Commission Against Corruption (ICAC) up and running will also be considered by potential investors.
The picture of the Royal Solomon Islands Police Force, being assisted by the foreign police advisers seconded to the Force, is being boosted by reports of operational successes and by continuous profiling individual police personnel - imaging stemming from the police media office with improved marketing strategies.
Likewise Solomon Tourism is aided by more effective marketing plans.
Marketing and imagining therefore are helping to create the kind of profile FDI investors need about the country in respect of security and economic growth prospects.
The SIG must now demonstrate by effective and targeted marketing that the country’s investment competitiveness goes beyond attracting FDI. It must be able to demonstrate its ability to bring in, retain and leverage private investment for inclusive and sustainable economic growth.